A new trend for boutiques, small business, artisan chocolate makers, etc is to tweet to their customers! If you can gather enough loyalists to follow you on twitter, hopefully they will spread the word. It seems like an unbelievable deal for most of these small business owners; a free way to connect with customers and tap into their social networks. I mean, everyone wants to know where to find the sweetest treats around the office at 3pm, so tweet it!
But the problem with this deal is it's too good and everyone wants a bite. My friend sent me an article about some of the most creative social media campaigns by chocolatieres (Why Chocolate Companies Are So Sweet on Social Media). It's a perfect way to reach your devotees at a weak moment, which is every moment for me! But I would consider it the same as walking through the mall and smelling Cinnabon, tweet about chocolate and you've got me thinking about chocolate. Some of small business owners in the article have taken it a step further by creating whole communities to get flavor recommendations or just fans talking to fans. I'd love to talk with you about chocolate any time!!
Last note-- because I've seen it a lot, Tweeting Food Trucks. It's amazing!! They drive around and serve lunch (or cupcakes) to busy offices and tweet their location. I think we're going to start needing a 'cupcake break' so I can run down and catch the Food Truck!
