Bringing Sexy Back

I have heard it a few times in passing but I never really stopped to question "sexy" as a business adjective until Michael Porter, yes from Porter's 5 Forces, described an industry as "sexy". It's come up in business classes ever so rarely: "sexy" companies, "sexy" strategies but what does it really mean? In context, professors usually pull out "sexy" when they are describing a business that is successful, innovative, and attractive to investors. Here "sexy" makes sense: "sexy" = attractive. But do we need to take it that far? Attractive is really an influential enough word to describe a business. My professors must really just love, or lust, after these businesses. I mean maybe my relationship with Case studies would develop that much too if I talked about them to 150 students, every semester. Someday, hopefully soon, I will find "sexy" as a multiple choice answer on my test and then maybe highlighted in a textbook but until then, I'll watch the Porter's Five Forces video one more time to hear Mr. Porter say "sexy" with a straight face.

Michael Porter bringing sexy back