Mark'it: Touchdown or throw down; Can men and women watch the game from the same couch?

I ran into a football player today, fully suited up and ready to tackle people in the middle of Copley square. Most people looked surprised that he was standing in a brown uniform with "Dove" written across his chest. I felt some mixed messages as well. Unmistakeably, he was from Dove chocolates but what was he doing in a football uniform? As he dropped a peanut butter Promise into my hand, he said "Just reminding women to take a break this football season too." Football & chocolate? Well, at least they are both brown but otherwise I don't see the connection. Football is about beer and wings and manly men things. Maybe women felt left out, maybe they wanted to be included on game day instead of an annoying distraction. Maybe Dove knows that women everywhere secretly love football but don't have a snack that fills their party bowl. Does the snack table really have room for a glass of red wine and a bowl of chocolates?

Here's the new Dove campaign: http://popsop.com/38482

Side note: Is it a sign that you eat too much chocolate when you get the same Dove message multiple times? Here's what Dove has to say:

"Too much of a good thing is wonderful."