Kellogg's is offering to share a breakfast with kids in schools without breakfasts for every "breakfast picture" uploaded to their site (shareyourbreakfast.com). I visited the site and enjoyed looking through the pictures-- see if you can spot the 'Boston breakfast picture'! (Hint: it has a glimpse of sign that I've passed on Boylston Street.)
Kellogg's is really making an effort to connect with a new generation of consumers: Social Media generation. Most of the pictures are taken with Smart phones and Kellogg's has even Facebook page and twitter (#ShareYourBreakfast) to make pictures easy to upload. (NYT lists details of the campaign)
If that wasn't enough to munch on, I found another article on branding breakfast cereals for Kids. The article and study concluded that kids will say that cereal tastes better when popular characters are on the box. This study has raised a debate between Mommy and Marketers; are companies using Dora to tricking kids into eating unhealthy cereals? Characters today are mostly on kid's products that aren't the healthiest cereals like the Fruit Loops Toucan. But with this new information, couldn't healthy cereal companies start sponsoring Nickelodeon characters on the box? The study tested kids on the way cereals tasted (healthy vs. sugary) and the name of the cereal (Healthy Bits vs. Sugar Bits) but these weren't driving factors impacting preferences. If this is true, healthy cereal companies could call the cereal "Healthy Bits", make it out of whole grains and low sugar, and stick Dora or Diego on the box to make both Mom and kids happy. Spongebob bran flakes anyone?
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