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I attended a speaking event by Chris Brogan and as he was talking about how attached people are to their smart phones, he made a little dig at BlackBerrys. Now I am a BlackBerry user and the phone isn't a flashy iPhone and it doesn't talk to me or have a touch screen, but it's exactly what I wanted from my phone. It makes calls, texts, forwards me my emails, and allows me to respond. I don't particularly like responding to emails on my phone but as least now, I am always in the loop.

An interesting point that Chris Brogan poked fun at is the message that comes through on the top of at least 50% of my emails: "Have trouble reading this email?"
Chris made a great point: As a marketer, is this the first thing that you want your customers to see when they open their emails? And since more people open emails via smart phone, do you really want them to see a bunch of blank boxes instead of your content?

Chris Brogan suggested putting a funny message at the top line or the most important thing that you want your reader to see. Why not? It's the first message that your business is using to communicate and it decides whether they delete it...or not!

Here's an example of a company that's always sending me witty messages as the top line on my BlackBerry: